Ace of Mice 2017 – 100 sqm Exhibition Stand Project

The exhibition stand realized for the Tursan MICE brand at Istanbul Lütfi Kırdar as part of Ace of MICE 2017 was implemented as a bespoke application, merging sectoral prestige with dynamic hospitality principles within the same space. Designed on a 100 m² area, the stand was planned to center visitor flow from all directions, featuring an expansive seating area, high-visibility illuminated brand logos, and a central bar hub that encourages social interaction. Through the combination of deep black surfaces, natural wood textures, and music-themed decorative elements, the project established a professional spatial balance between a technological presentation language and a warm 'lounge' atmosphere, perfectly suited to the energy of the MICE industry.