Expomed 2017 – 110 sqm Exhibition Stand Project

The exhibition stand realized for the Alban brand at Istanbul Tüyap Fair Center as part of Expomed Eurasia 2017 was implemented as a high-quality application, merging the sterile aesthetics required by the medical sector with the prestigious functional spaces offered by double-story architecture.

Designed on a 110 m² area, the double-story custom wooden stand was planned to capture visitor flow from all directions through its corner layout with two open facades, an exclusive VIP hospitality lounge on the upper floor, and product-oriented display units on the ground floor. Thanks to the combination of hygienic elegance provided by white surfaces, corporate green accents, high-visibility overhead brand carriers, and strategic lighting solutions, the project established a professional and impressive spatial balance with a reassuring presentation language perfectly suited to the healthcare sector.