VIV Turkye 2017 – 24 sqm Exhibition Stand Project

The exhibition stand realized for the Meko brand at Istanbul Tüyap Fair Center as part of VIV Turkey 2017 was implemented as a bespoke application, merging high material quality with functional hospitality areas in a compact form.

Designed on a 24 m² area, the stand was planned to effectively engage visitor traffic through its corner layout with three open facades, a high-parapet structure emphasizing corporate identity, and clean-finished wooden panel surfaces. Thanks to the spaciousness of white, contrasting black details, and focused lighting solutions, the project delivered a balanced spatial arrangement between a professional presentation language suited for sectoral seriousness and an intimate meeting area.