Retail Days 2018 – 20 sqm Exhibition Stand Project

The exhibition stand realized for the PttAVM brand at Haliç Congress Center as part of Retail Days 2018 was implemented as a bespoke application, merging a strong corporate identity with an e-commerce-oriented service approach within a compact and prestigious structure.

Designed on a 20 m² area, the custom wooden stand was planned to maximize visitor interaction through its open-front layout, prominent brand carriers symbolizing the brand’s reliable image, and a functional reception desk. Thanks to the harmony of PttAVM’s corporate vibrant yellow and navy blue tones with lacquered surfaces, combined with strategic lighting details and graphic panels, the project established a professional spatial balance with a dynamic presentation language perfectly suited to the retail sector.