HomeTex 2018 – 120 sqm Exhibition Stand Project

The exhibition stand realized for the Merkez Kadife brand at Istanbul Expo Center as part of Hometex 2018 was implemented as an impressive application, merging the textural richness of the textile sector with prestigious architectural solutions across an expansive space.

Designed on a 120 m² area, the custom wooden stand was planned to engage visitor flow from all directions through its corner layout, high-reaching brand carriers emphasizing the brand’s grandeur, and specialized vertical display zones where fabric collections were showcased with an artistic language. Thanks to the combination of a sophisticated color palette reflecting corporate identity and product-oriented strategic lighting systems, the project established a professional spatial balance with an aesthetic presentation language perfectly suited to the home textile industry.