Retail Days 2023 – 100 sqm Exhibition Stand Project

The exhibition stand realized for the PttAVM brand at the Haliç Congress Center as part of Retail Days 2023 was implemented as a pioneering application, merging a strong corporate identity with a modern e-commerce vision within a prestigious structure.

Designed on an expansive area of 100 m², the custom wooden stand was planned to effectively capture visitor traffic through its single-open-facade layout, monumental yellow brand carriers symbolizing the brand’s innovative stance, a PttEMKart interactive experience counter, and vertical display zones for interactive technology engagement. Thanks to the dominance of anthracite and charcoal surfaces reflecting industrial elegance, combined with corporate yellow and wood-textured accents, high-tech lighting systems adding depth to the space, and the seamless integration of VIP hospitality areas, the project established an authoritative and professional spatial balance with a high-tech presentation language perfectly suited to the retail sector.