ExpoMed 2024 – 35 sqm Exhibition Stand Project

The exhibition stand realized for the Hes İlaç brand at Istanbul Tüyap Fair Center as part of Expomed Eurasia 2024 was implemented as a high-quality application, merging the sterile and reassuring aesthetics required by the pharmaceutical industry with modern architectural details.

Designed on a 35 m² area, the custom wooden stand was planned to prioritize visitor interaction through its corner layout with open facades, vertical panels symbolizing the brand’s corporate strength, and stylish product-oriented display units. Thanks to the combination of elegant minimalist white surfaces, corporate turquoise accents, and strategic lighting systems that add depth to the space, the project established a spacious and balanced spatial arrangement with a professional presentation language perfectly suited to the healthcare sector.