HomeTex 2017 – 120 sqm Exhibition Stand Project

The exhibition stand realized for the Merkez Kadife brand at IFM Istanbul Expo Center as part of HomeTex Istanbul 2017 was implemented as a grand application, merging textural richness with prestige-oriented display principles across an expansive space.

Designed on a 120 m² area, the custom wooden stand was planned to capture visitor flow from every direction, featuring a four-side open island layout, massive overhead brand carriers symbolizing the brand’s market leadership, and full-length fabric display sections. Thanks to the combination of a high-ceiling structure blending classic and modern lines, warm lighting elements, and high-quality wood craftsmanship, the project established a majestic and professional spatial balance with an elegant presentation language perfectly suited to the home textile industry.