Intertraffic 2017 – 35 sqm Exhibition Stand Project

The exhibition stand realized for the Dianming brand at IFM Istanbul Expo Center as part of Intertraffic Istanbul 2017 was implemented as a bespoke application, merging the display of technological products with functional hospitality areas within the same space.

Designed on a 35 m² area, the custom wooden stand was planned to effectively capture visitor traffic through its three-side open layout, high and modern overhead structures emphasizing corporate identity, and exhibition areas that allowed visitors to experience the products' working principles. Thanks to the combination of modern white surfaces, corporate blue tones, and integrated lighting solutions, the project established a professional spatial balance with a dynamic presentation language perfectly suited to the transportation and traffic technologies sector.