International Lift 2018 – 120 sqm Exhibition Stand Project

The exhibition stand realized for the Ital Gear brand at Tüyap Fair Center as part of Asansör İstanbul 2018 was implemented as a high-quality application, merging industrial engineering strength with global brand prestige on a massive scale.

Designed on an expansive area of 120 m², the custom wooden stand was planned to dominate visitor traffic from every angle through its island layout with three open facades, monumental superstructure elements symbolizing the brand’s innovative vision, and specialized display platforms designed for the exhibition of heavy industrial products. Thanks to the dominance of white, navy blue, and red tones reflecting the corporate identity, combined with strategic lighting systems adding depth to the space and the seamless integration of VIP hospitality areas, the project established an authoritative and aesthetic spatial balance with a professional presentation language perfectly suited to the elevator sector.