Automechanica İstanbul 2018 – 20 sqm Exhibition Stand Project

The exhibition stand realized for the Emmerre brand at Istanbul Tüyap Fair Center as part of Automechanika Istanbul 2018 was implemented as a compact application, merging a modern architectural language with product-oriented display principles that utilize limited space with maximum efficiency.

Designed on a 20 m² area, the custom wooden stand was planned to effectively engage visitor flow through its corner layout with open facades, an illuminated overhead panel carrier emphasizing the corporate image, and vertical display walls highlighting the technical details of the heavy-duty vehicle spare parts group. Thanks to the dominance of white and navy blue tones, combined with corporate accents and strategic lighting solutions that keep the products as the focal point, the project established a dynamic and functional spatial balance with a professional presentation language perfectly suited to the automotive after-market industry.