Idma 2017 – 20 sqm Exhibition Stand Project

The exhibition stand realized for the Borghi brand at IFM Istanbul Expo Center as part of IDMA 2017 was implemented as a bespoke application, merging a strong brand identity with industrial display principles within the same space.

Designed on a 20 m² area, the custom wooden stand was planned to capture visitor flow from all directions through its corner layout with two open facades, high brand carriers featuring corporate green tones, and backlit graphic panels. Thanks to the combination of modern white surfaces and display units featuring technical modeling, the project established a professional spatial balance with a welcoming presentation language perfectly suited to its sector.