Automechanica İstanbul 2018 – 24 sqm Exhibition Stand Project

The exhibition stand realized for Indian Seats & Guides Company at Istanbul Tüyap Fair Center as part of Automechanika Istanbul 2018 was implemented as a high-quality application, successfully merging high brand prestige with product-oriented display solutions within a compact space.

Designed on a 24 m² area, the custom wooden stand was planned to effectively engage visitor flow through its single-open-facade layout, high-visibility overhead panel carriers emphasizing the brand’s global identity, and podium-based display areas highlighting the ergonomics of the seating systems. Thanks to the minimalist stance of white surfaces and strategic lighting solutions centered on the products, the project established a functional and balanced spatial arrangement with a professional presentation language perfectly suited to the automotive after-market industry.