ITM 2018 – 40 sqm Exhibition Stand Project

The exhibition stand realized for the Datacolor brand at Istanbul Tüyap Fair Center as part of ITM 2018 was implemented as a functional and professional application, merging expertise in color management technologies with modern display solutions.

Designed on a 40 m² area, the Maxima system stand was planned to efficiently engage visitor traffic through its three-side open layout, high-visibility overhead brand carriers, and specialized product experience zones where technological devices were prominently featured. Thanks to the combination of a technological stance provided by minimalist white surfaces, corporate red accents, and strategic lighting systems, the project established a prestigious and balanced spatial arrangement with an innovative presentation language perfectly suited to the textile and color technologies sector.