Zuchex 2016 – 70 sqm Exhibition Stand Project

The exhibition stand realized for the Laviva brand at Istanbul Tüyap Fair Center as part of Züchex 2016 was implemented as a high-quality application, merging a warm living space concept with product-oriented display principles across an expansive area.

Designed on a 70 m² area, the custom wooden stand was planned to capture visitor flow from all directions through its corner layout with two open facades, aesthetic overhead brand carriers emphasizing corporate identity, and thematic exhibition zones where products were presented as integral parts of a home. Thanks to the combination of elegant white surfaces, corporate red accents, vintage-textured wallpapers, and strategic lighting solutions, the project established a professional spatial balance with a chic presentation language perfectly suited to the houseware industry.