International Lift 2017 – 40 sqm Exhibition Stand Project

The exhibition stand realized for the German Lift Pavilion at Istanbul Tüyap Fair Center as part of International Lift 2017 was implemented as a dynamic application, merging multi-brand visibility with technical display principles in a prestigious structure.

Designed on a 40 m² area, the custom wooden stand was planned to engage visitor traffic from all directions through its triple-facade layout, high-reaching brand carriers emphasizing the identities of participating German companies, and functional meeting areas. Thanks to the combination of sterile modern white surfaces, corporate graphics, and an integrated backlit superstructure, the project established a professional and effective spatial balance with a reassuring presentation language perfectly suited to the elevator industry.