Congress 2019 – 12 sqm Exhibition Stand Project

The exhibition stand realized for Acıbadem Healthcare Group as part of a sectoral congress held at the Istanbul Congress Center was implemented as an effective application, merging high brand prestige with a patient-oriented service approach within a compact and professional structure.

Designed on a 12 m² area, the Maxima system stand was planned to efficiently engage visitor traffic through its open-front layout, high-reaching brand carriers highlighting corporate identity, and a functional consultancy area. Thanks to the combination of sterile and modern aesthetics provided by minimalist white surfaces, corporate logo accents, and strategic lighting details, the project established a professional spatial balance with a reassuring presentation language perfectly suited to the healthcare sector.