World Food 2016 – 50 sqm Exhibition Stand Project

The exhibition stand realized for the Sielaff brand at Istanbul Tüyap Fair Center as part of World Food 2016 was implemented as a high-quality application, merging high brand prestige with product-oriented display solutions across an expansive space.

Designed on a 50 m² area, the custom wooden stand was planned to effectively engage visitor flow through its corner layout with open facades, high and modern overhead brand carriers emphasizing corporate identity, and functional display areas where vending technologies were showcased. Thanks to the combination of corporate red details and strategic lighting solutions, the project established a professional spatial balance with a dynamic presentation language perfectly suited to the food and beverage technologies sector.