Expomed 2016 – 70 sqm Exhibition Stand Project

The exhibition stand realized for the Alban brand at Istanbul Tüyap Fair Center as part of Expomed 2016 was implemented as a holistic application, merging high brand prestige with medical product-oriented display solutions across an expansive area.

Designed on a 70 m² area, the custom wooden stand was planned to engage visitor traffic from all directions through its corner layout with two open facades and aesthetic, high-reaching brand carriers that highlight corporate identity. Thanks to the combination of sterile and modern white surfaces, corporate green accents, and strategic lighting details, the project established a professional spatial balance with a reassuring presentation language perfectly suited to the healthcare and medical technologies sector.