WIN Automation 2018 – 50 sqm Exhibition Stand Project

The exhibition stand realized for the EMF Fren brand at Istanbul Tüyap Fair Center as part of WIN Automation 2018 was implemented as a high-quality application, merging industrial engineering strength with a modern and functional design language.

Designed on a 50 m² area, the custom wooden stand was planned to efficiently engage visitor traffic through its open-facade layout, high-visibility overhead brand carriers emphasizing the corporate image, and specialized display units highlighting the technical details of electromagnetic brake systems. Thanks to the combination of a professional stance provided by minimalist white surfaces, corporate red and anthracite accents, and strategic lighting solutions, the project established a dynamic and balanced spatial arrangement with a technological presentation language perfectly suited to the automation sector.