Automechanica İstanbul 2018 – 40 sqm Exhibition Stand Project

The exhibition stand realized for the Atex Atakul brand at Istanbul Tüyap Fair Center as part of Automechanika Istanbul 2018 was implemented as a high-quality application, reflecting the dynamism and technical expertise of the automotive after-market industry through a modern architectural language.

Designed on a 40 m² area, the custom wooden stand was planned to effectively engage visitor flow through its corner layout with open facades, high-visibility overhead brand carriers emphasizing corporate strength, and illuminated display units that allow for detailed inspection of the spare parts range. Thanks to the combination of spaciousness provided by white surfaces, strong contrast achieved through corporate red and black accents, and strategic lighting solutions, the project established a professional and balanced spatial arrangement with an industrial presentation language perfectly suited to the sector.