Expomed 2018 İstanbul – 70 sqm Exhibition Stand Project

The exhibition stand realized for the Alban brand at Istanbul Tüyap Fair Center as part of Expomed Eurasia 2018 was implemented as an effective application, merging the high hygiene standards required by the medical sector with a modern and inviting architectural language.

Designed on a 70 m² area, the stand—a hybrid of Maxima system and custom wood—was planned to efficiently manage visitor traffic through its corner layout with two open facades, high-visibility brand carriers emphasizing corporate identity, and functional display counters where products remained the focal point. Thanks to the combination of a sterile stance provided by minimalist white surfaces, warm wooden accents, and strategic lighting systems, the project established a spacious and professional spatial balance with a reassuring presentation language perfectly suited to the healthcare sector.