Saha Expo 2024 İstanbul – 600 sqm Exhibition Stand Project

The exhibition stand realized for the Edge brand at Istanbul Expo Center as part of SAHA EXPO 2024 was implemented as a pioneering application, merging the technological power required by the defense and aerospace industries with global brand prestige on a massive scale.

Designed on an expansive area of 600 m², the custom wooden stand was planned to dominate visitor traffic from every angle through its island layout with three open facades, monumental superstructure elements symbolizing the brand’s innovative vision, and strategically positioned technological product display zones. Thanks to the dominance of anthracite, grey, and beige tones offering industrial elegance, combined with corporate red accents, high-tech lighting systems adding depth to the space, and the seamless integration of VIP hospitality areas, the project established an authoritative and professional spatial balance with a high-tech presentation language perfectly suited to the defense sector.